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Seattle Fish Co. just earned the Aquaculture Stewardship Council (ASC) Chain of Custody Certification, making us the first chain of custody organization in the state of Colorado and only the 24th to obtain the CoC certification nationally. The ASC in a non-government organization started in 2010 that has set standards for aquaculture and responsible farming. Their main focus:
Seattle Fish Co. is dedicated to sustainability and the health of our seafood industry. Having this supplier (CoC) certification allows Seattle Fish Co.
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to handle, process, and distribute ASC Certified seafood products to our customers. Our customers can trust more than ever that Seattle Fish Co. is the Rocky Mountain Region’s premier supplier for sustainable seafood options.
All of Denver’s food community is looking forward to the opening of Jeff Osaka’s Sushi Rama this year. One of the many reasons for the excitement is so that they can experience kaiten sushi: sushi on a conveyer belt.
If you’ve never eaten at a conveyor belt sushi restaurant before, you definitely should head to Sushi Rama once it opens. This form of fast-food sushi is popular in Japan and many urban areas in America. After the sushi chefs prepare the product, it is plated and set on a conveyor belt that travels past the customers sitting at the counter and tables. They can then snatch up what they want as the plates pass by, making for a fast and easy meal.
Kaiten-zushi, literally “rotation sushi” was invented by restaurant owner Yoshiaki Shiraishi. He had a hard time keeping his restaurant staffed and couldn’t manage the operations on his own. He wanted to serve more customers quickly and efficiently while still keeping costs down. Shiraishi was inspired to create the machine after watching beer bottles travel along a conveyor belt in an Ashai brewery.
After five years of design and development he opened the first conveyor belt sushi restaurant, called Mawaru Genroku Sushi, in Osaka in 1958 and it was an instant hit. The method of delivery allowed him to quickly serve customers without adding staff. While he initially just used chairs around a central bar where the conveyor belt traveled, he soon added tables which increased his seating and allowed for groups.
Getting the timing of the conveyor belt proved to be a challenge for Shiraishi. Too fast and the sushi could dry out or there could be accidents, too slow and customers complained about the wait. He settled on eight centimeters per second.
Conveyor belt sushi experienced a big boom in popularity in the 1970’s after Shiraishi opened one of his Genroku Sushi restaurants at the Osaka World Expo. This brought his unique invention to a huge international audience. People loved being able to eat quickly and affordably and at one point he had 240 conveyor belt sushi restaurants in Japan.
The idea was slower to spread outside of Japan but today you can enjoy freshly made sushi and other menu items like drinks, desserts, soup and appetizers. Many restaurants in Japan also feature touch screens at each table that allow customers to place special orders and play games for prizes. Billing is conveniently handled with color coded plates that are tallied when the customers are finished.
For those of you who missed it, we couldn’t be more thrilled about the recent recovery of the West Coast groundfish fishery*! After years of work by fishermen, regulators, conservationists, academics, and observers including the Environmental Defense Fund (EDF), nearly all groundfish caught in California, Oregon and Washington are now ranked either yellow/good alternative or green/best choice by Monterey Bay Aquarium’s Seafood Watch Program. Additionally, West Coast groundfish have been awarded MSC certification as a sustainable and well managed fishery. Previously, the fishery had been declared a federal disaster and was rated red/avoid. Our friends at Chef’s Collaborative recently hosted a power-hour conference call with industry leaders and experts, including our very own Derek Figueroa. On the call, the group discussed how these fisheries were able to make such an impressive recovery and how distributors and chefs can do their part by supporting the West Coast fishermen who have worked so hard. A full recording of the call “Chef Power Hour: What Chefs Need to Know About West Coast Groundfish” is available on the Chef’s Collaborative’s website. Tune in to get an industry update and what you can do next!
*Groundfish refers to the 90+ species of rockfish, sole, sanddabs, lingcod, sablefish, skate and other finfish that are caught in this diverse fishery
Seattle Fish Co. is currently expanding our fresh fish offerings by sourcing a number of these West Coast groundfish. Some of these species include Rockfish, Lingcod, Petrale Sole and Dover Sole. The fish are caught and processed immediately in Seattle, Washington then are trucked straight to Denver and landing on Seattle Fish Co.’s dock in less than 48 hours from catch! We currently offer whole, round and/or dressed specifications of these groundfish. Additionally, we have put together a “Starter Pack” at a highly discounted rate for our customers. The “Starter Packs” include a few different whole groundfish, which allows chefs to easily get their hands on these species, familiarize themselves and test recipes. Contact your Seattle Fish Co. rep today to get your starter pack!
Here’s a peek at what came in this week; who knows what will land next week!
Dover Sole caught by bottom trawl on the fishing vessel Donna J, captained by Charlie Price and landed at the port of Ft. Bragg, California.
Lingcod and Petrale Sole caught by bottom trawl on the fishing vessel Casandra Ann, captained by John Miller and landed at the Port of Astoria.
Canary Rockfish caught bottom trawl on the fishing vessel Caladonia, captained by Bob Ingram and landed at the Port of Uclulet,British Columbia, Canada.
Denver’s official oyster stout is now in the tanks. Hold tight because it will be just a couple more months until the brew is ready for consumption!
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Last week the fishmongers of Seattle Fish Co. took a welcomed field trip to local brewery, Denver Beer Co. Together, the teams made what will soon become a stout brewed with fresh oysters from Blue Island Oyster Company, hence the name: Blue Island Oyster Stout. Specifically, we used one of the company’s wild oyster varieties called “Naked Cowboys” after the infamous nearly-naked Times Square musician. Don’t miss the official launch party on the afternoon of April 25th at Denver Beer Co! We will turn the brewery into a oyster bar and tap the kegs….
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and who knows, maybe you will meet the man himself in his skivvies.
And if you think an Oyster Stout sounds strange, just wait until you have your first sip!