A company that’s been around for more than 90 years must constantly evolve and innovate to remain an industry leader, and that is exactly what Seattle Fish Company continues to do both online and off. The company was recently honored with two prestigious awards: a REBRAND 100 Global Award and a Colorado Restaurant Association Industry Spotlight Award.

REBRAND 100 Global Award

Seattle Fish Company was one of only 100 companies around the world honored with a 2010 REBRAND 100 Global Award, the highest international recognition for excellence in brand repositioning. After an in-depth brand discovery process, the resulting brand strategy, internal brand adoption and brand positioning supported Seattle Fish Company’s commitment to freshness, knowledgeable employees and sustainability efforts. This positioning was externalized via the company’s existing tagline, “If it swims, we have it.” A new online presence was built into the strategy, which surpassed expectations, prompted sales growth and further positioned the company as a seafood industry leader in the Rocky Mountain region.

Colorado Restaurant Association Industry Spotlight Outstanding Professional Award

More than 300 foodservice professionals from throughout Colorado honored foodservice superstars at the Colorado Restaurant Association’s annual Industry Spotlight Awards. The Signature Dish Outstanding Professional Award was presented to Derek Figueroa of Seattle Fish Company in recognition of his leadership in implementing innovative ideas, serving as a mentor and demonstrating passion for the industry and his community. Seattle Fish would like to congratulate all who were honored during the 2010 event:

Inductees into the Colorado Foodservice Hall of Fame:

• Rayno and Patty Seaser – Founders, The Egg & I Restaurants
• Tom Moxcey – Vice President of Operations, The Brewery Group
• Don Monette – Owner and Founder, The Flagstaff House Restaurant

Award Winners:

• “Reaching for the Stars” Knoebel Award – Kevin McNicholas, President, CEO and owner of K-M Concessions
• Signature Dish Exceptional Newcomer Award – Jon Schlegel of Snooze
• Richard P. Ayers Award for Distinguished Service – Holly Arnold-Kinney, owner of The Fort Restaurant